hi, i'm Avdhoot.

I work on getting products found and getting people to actually use them. Mostly SEO and content, plus whatever else the job turns out to need. Sometimes that means building the thing myself.

Growth & ContentPune, India
open to growth / content roles
me, 3am, chasing one keyword
Avdhoot Fulsundar
Avdhoot Fulsundar, Pune, India

the short version

I co-founded Trayve in August 2025 and did the go-to-market myself.

There was no growth team to hand it to and nothing to spend on ads, so I wrote the pages, built out the SEO, sent the emails and set up the tracking. Here is what that looked like a year later. All of these come from Search Console or PostHog, not from my own estimate.

TRAYVE

first twelve months
Aug 2025 to Aug 2026

738

verified signups

2,692

people visited

14x

more impressions

how it got there

  • organic impressions, monthly4165,685
  • indexed pages057
  • ranking queries0536
  • non-brand keywords in top 100194
  • of those, in the top 3047
  • users from Google organic0800
  • users from ChatGPT referrals0133

every figure straight out of Search Console or PostHog

01

what i'm doing now

currently building

Trayve

Aug 2025 to now

Co-founder & CEO · India

trayve.app

An AI fashion photography product. Everything on the go-to-market side is mine: the content, the SEO, the outreach and the onboarding.

  • Started with nothing and got to 738 verified signups and 2,692 people using it.
  • Built 11 competitor comparison pages, from 141 impressions a month to 2,031. Site-wide, impressions went 416 to 5,685.
  • We went from 0 to 57 indexed pages and 536 ranking queries. 194 non-brand keywords sit in the top 10 now, 47 of them in the top 3.
  • 800 people came in from Google and another 133 from ChatGPT, which I only found because I went looking for it in the referrer data.
  • I did the cold outreach myself, and I still take every customer conversation from the first reply through onboarding.

THE COMPARISON PAGES

11 pages, built one at a time

monthimpressionsclicks
  • Feb1414
  • Mar82410
  • Apr7388
  • May3803
  • Jun7959
  • Jul1,12422
  • Aug2,03144
total6,033100

124 queries ranking on these pages. 70 in the top 10, 23 in the top 3.

Search Console · /alternatives filter

clicks doubled every month since May. site-wide clicks peaked in March.

THE TITLE TAG TEST

  • /alternatives/weshop-ai

    434 impr27 clicks6.2%

  • /alternatives/botika

    1,793 impr15 clicks0.8%

TWO OF THE SAME ELEVEN PAGES

four times the traffic, half the clicks. the title tag is doing more work than the ranking.

416 → 5,685 impressions/mo

screenshots, since numbers on a page are easy to make up:

Search Console
Search Console screenshot
Search Console19.6K impressions · 804 clicks · avg position 12.4
PostHog
PostHog screenshot
PostHog2.31K visitors (+551%) · 5.08K page views · 5m 47s sessions
02

everything before that

Codecademy

Nov 2023 to now

Technical Content Contributor · Remote

  • Built four full courses on AI products and frameworks. I wrote the articles, recorded the videos and demos, and looked after the docs platform they live on.
  • Wrote the Learn Java lessons covering abstraction, polymorphism, variable scope and storage classes.
  • Created SkillShorts, which are shorter courses on tools like Windsurf, Flowise, Letta and Perplexity.
  • Wrote over 20 technical articles, and reviewed more than 50 contributions from other authors on GitHub.

one of my lessons, live on the platform

CreativeScript

Apr 2025 to Jun 2025

Front-end Developer Intern · Remote

  • Shipped five or six client projects in about two months, taking Figma files through to production code.
  • Built three of them as full landing page sites in Next.js and React, each running past 20 pages.
  • Handled the API integrations, multi-language support and the Framer Motion animations.

freeCodeCamp

Aug 2022 to Nov 2023

Technical Contributor · Remote

  • Wrote tutorials and productivity guides for what is one of the biggest developer audiences online.

Studytonight

Feb 2023 to Oct 2023

Content Strategist · Remote

  • Worked out the keyword strategy for the site's technical content, matching topics to what people were actually searching for and reordering the roadmap around that.

Studytonight

Jun 2022 to Jan 2023

Technical Writer · Remote

  • Wrote over 50 technical articles on programming languages and developer tools.
2022. knew nothing. wrote anyway.

school

Vishwakarma Institute of Technology

B.Tech, Artificial Intelligence & Data Science

CGPA 8.6

Nov 2022 to Jul 2025 · Pune, India

03

the long way round

the tidy version is above. this one has the parts that didn't work.

2019

I wanted my own money before I had anything worth paying for.

I was in 10th standard and wanted to earn something myself. YouTube was the only thing I could start without money, so I tried it. First a gaming channel, then comedy, then movie edits when the first two didn't work.

None of them went anywhere. Looking back, that was the first time I ran into the thing I now get paid to solve, which is that making something and getting anyone to see it are two completely different problems.

channel number three, still zero views

2020

My first dollar took months and never had a sequel.

During the lockdown I found a data annotation job and made exactly one dollar from it. Not one dollar an hour. One dollar, total, ever.

After that I tried survey sites and blogging platforms and pretty much anything that claimed it would pay. Most of them didn't. I kept going anyway because I didn't really have a better idea.

LIFETIME EARNINGS

  • data annotation$1.00
  • survey platforms$0.00
  • blogging sites$0.00

TOTAL $1.00

2021

Studytonight paid me in pennies, and I spent every one of them.

This was my first proper writing job. Over fifty technical articles about languages and tools, a lot of which I was learning the same week I had to explain them. The money was almost nothing, but it was the first money I'd made from something I could point at.

I spent it on a domain and a Hostinger plan and started building WordPress sites. Those failed too. Same problem as the YouTube channels, except this time I actually went and found out why instead of moving on to the next idea.

checking analytics on a site with no visitors

2022

College started, and I kept taking jobs anyway.

I started my B.Tech in AI and Data Science at VIT Pune, and kept working the whole way through. First writing for freeCodeCamp, then Codecademy, where I ended up building four full courses, writing the Learn Java lessons, making the SkillShorts, and reviewing other people's work.

By the end of it I'd figured out something that took a while to admit. My friends genuinely enjoyed writing code. I enjoyed having built something, which turns out to be a different thing entirely.

i don't love coding. i love building.

took me three years to say this out loud

2025

Everyone had an internship. I got one off campus, then left it.

Everyone in my batch had an internship lined up. I got one off campus at CreativeScript as a front-end intern, turning Figma files into working sites. Five or six client projects in about two months, three of them full sites running past 20 pages each.

I left after two months. It wasn't a bad place to work. I just kept thinking about building something of my own instead of someone else's, and it seemed dishonest to stay.

leaving a paid internship, immediately broke

2025

I built Reflaash, then admitted I didn't believe in it.

A speed reading app with a word mode, a sentence mode and background music that changes with what you're reading. It was finished and live, not a prototype.

Then I stopped believing it would work, so I dropped it. That was harder than building it and I still think it was the right call. It also made the next decision much easier.

dropped it.

no regrets, mostly

now

Trayve, from scratch, with a friend and no playbook.

A friend and I started Trayve with no traffic, no email list and nobody who had heard of us. I took the go-to-market side. A while in we got our first paying customer, and a few weeks after that the biggest one we've had.

I know that doesn't sound like much written down. It wasn't a huge deal in money terms. But we built every part of it ourselves from nothing, and that's the first time any of this has worked, so I'll take it.

first paid customer notification
04

things i built

things i actually built, not things i had opinions about.

co-founder
Trayve
read the story

one photo of the garment goes in, a finished shoot comes out

Next.js · Supabase · PostHog · Vercel

open it
no public demointernal tool
Instagram UGC Automation
read the story

raw clips in, finished carousel out, nobody opens an editor

Next.js · Supabase · Vertex AI · Vercel

X Post Curation Extension
read the story

files viral X posts into a library instead of one endless scroll

WXT · React · Gemini API

GitStart
read the story

reads a repo and writes you the setup guide you actually needed

React · Firebase · Gemini API · Tailwind

open it
Reflaash
read the story

read faster without it feeling like a chore

Next.js · Supabase · Anthropic API · Vercel

open it
05

off the clock

what i do when i'm not doing any of the above.

on screen

no.admit one

Game of Thrones

seasons 1 to 4. we don't talk about 8

S1 · E9
no.admit one

Prison Break

the tattoo is still the best plot device

S1 · E1
no.admit one

Suits

watched for Harvey, stayed for Donna

S2 · E1

on the shelf

Harry Potter

read all seven more than once

The Millionaire Fastlane

changed how I think about my time

The Da Vinci Code

finished it in two sittings

06

what's in the bag

Growth & Marketing

Technical SEOProgrammatic SEOKeyword strategyContent strategyCold outreachCustomer onboardingSocial mediaCopywriting

Analytics & Tools

PostHogSearch ConsoleGoogle AnalyticsClerkVercelGitGitHub

Technical

JavaScriptPythonReactNext.jsREST APIsMongoDB
07

say hi

working on something nobody knows about yet?

That's the part I enjoy. Send me a line about it, I read and reply to everything.

avdhootfulsundar@gmail.com

or the resume's up in the top right. one page.